A Comprehensive Guide On Qualitative And Quantitative Research

There are various types of research but qualitative research and quantitative research are two essential types of research. Here, the experts at Affordable Dissertation UK will provide a comprehensive guide on qualitative and quantitative research.

Defining Research:

A creative and systematic work which is used to increase the stock of knowledge is known as research. With the help of research, it is possible for someone to establish or confirm new facts and figures. The research is also useful for us to establish new theories. We can also develop some further knowledge about a specific topic with the help of effective research. Here we discuss the concept of qualitative and quantitative research in detail;

Similarities between qualitative and quantitative research

No doubt, qualitative and quantitative research are two similar things but there are also some similarities between qualitative and quantitative research. The possible similarities between qualitative and quantitative research are given below;

  • One of the most important similarities between qualitative and quantitative research is that the raw data that is collected with the help of qualitative and quantitative research is ultimately qualitative.
  • While collecting the data by using qualitative and quantitative research, it shows the similar impressions of the researchers.
  • Either you are going to gather the data by adopting qualitative research or quantitative research; we can’t deny the role of a researcher.
  • The reality of qualitative and quantitative research is mixed in nature. Its reason is that it provides an impression of both raw data and individual impressions.

Differences between qualitative and quantitative research

Along with some similarities, there are also some differences between qualitative and quantitative research. The main differences between qualitative and quantitative research are explained below;

  • The first difference between qualitative and quantitative research is in their purpose. The purpose of qualitative research is to understand the reasons and motivations. On the other hand, the main purpose of quantitative research is to quantify the data and generalize the results.
  • The setting of the qualitative research is such that it provides an idea about the insight of a problem. On the other hand, the setting of quantitative research is such that it measures the incidence of the various views and opinions about a specific sample.
  • The aim of qualitative research is that it uncovers some prevalent trends. With the help of quantitative research, we will have to explore the findings in-depth.
  • Two different data collection techniques are used by qualitative and quantitative research methodologies. To gather the data by qualitative research, we will have to adopt the unstructured technique. On the other hand, to gather the data with the help of quantitative research, we will have to adopt a structured technique.
  • With the help of qualitative research, we gather non-statistical data. On the other hand, with the help of quantitative research, we will have to gather the statistical data.

Difference between qualitative and quantitative analysis

When you are going to take a detailed examination of something, this is known as analysis. The difference between the qualitative and quantitative analysis is given below;

  • The nature of the qualitative analysis is subjective and we gather non-statistical information with the help of this analysis. The information gathered by this method is not computed. On the other hand, the nature of the quantitative analysis is objective and we can easily quantify the data which is gathered with the help of quantitative analysis.
  • With the help of qualitative analysis, we can gather typical data about color, gender, and religion, etc. On the other hand, with the help of quantitative analysis, we can gather the data about measurable quantities.
  • Qualitative analysis is used to get an idea of about the occurrence of a particular phenomenon. On the other hand, quantitative analysis is used to get an idea that how many times a particular phenomenon occurs.
  • While gathering the data with the help of qualitative analysis, we use a small sample and this small sample is non-representative for the entire population. On the other hand, while gathering the data with the help of quantitative analysis, we use a large sample and this large sample can be generalized for the entire population.
  • With the help of qualitative analysis, it is possible for us to understand and interpret social interactions. On the other hand, with the help of quantitative analysis, it is possible for us to test the hypothesis and give future predictions about this hypothesis.
  • The type of qualitative analysis is exploratory. On the other hand, the type of quantitative analysis is conclusions.

Tips to do Qualitative Research

Qualitative research is a broad field of inquiry. We will have to adopt some essential techniques like surveys, interviews, and observations to gather the data. Some essential tips to conduct effective qualitative research are explained below;

  • First of all, you need to find out the topic. This topic should be specific, clear and manageable.
  • Secondly, you will have to take an overview of the literature review. With the help of this literature review, we will be able to get an idea of what other people have written about this topic.
  • Thirdly, we should get an idea of whether this specific method is fit to gather the data by adopting this research technique or not.
  • After that, you should consider your ideal sampling size.
  • There are lots of qualitative research methodologies like action research, ethnography, ground theory, and case study research. You should select one of them.
  • You should try to collect data by direct observation, participant observation, interviews, and surveys, etc.
  • After collecting the data, you should analyze the data by coding, descriptive statistics, narrative analysis, and content analysis, etc.
  • At last, you will be in a position to write your qualitative research.

Useful Guidelines on Crafting Qualitative Questions

Tips to do quantitative research

A research method which is used to gather the numerical data is known as quantitative research. Some essential tips to do quantitative research are given below;

  • The quantitative research starts off with the help of theory.
  • You will have to formulate the hypothesis in order to testify your theory.
  • In the next step, you will have to select a research design to gather the data for your research paper.
  • Now, it’s time to formulate such concepts which are operational.
  • After that, you will have to collect the data by adopting an appropriate data collection technique.
  • Sixthly, you will have to analyze and process the data by adopting some essential techniques.
  • At last, you will have to write the findings and results of your research.

The Basic Rules of Designing a Survey Questionnaire for a Master’s Dissertation

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