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Dreaming of writing a perfect dissertation, it is evident that topic selection is the cardinal step of the entire process. Missing out and failing to get the best dissertation topics can lead a researcher to a difficult writing process. The reason is that the researcher does not know what to do in his study. Hence, the topic selection must come first and should be the priority of a researcher. Over the years, it has been that many investigators have found it difficult to choose a topic for their finance and marketing dissertations. Keeping this difficulty in view, the centre of today’s article is those dissertation topics. There will be a brief discussion on the topics along with their listing. However, before that, let’s start by defining a dissertation topic.
What Is A Dissertation Topic In Finance & Marketing?
A dissertation topic is a subject or an area of research that an investigator chooses. It is an extended written statement of an issue in which the researcher explores the topic from top to bottom. Know that choosing a dissertation topic in finance & marketing is the most challenging step you take in your academic life. The reason is that both fields are very broad and dynamic. With each passing day, newer advances are revolutionising both fields of study.
Top Dissertation Topics For Finance & Marketing
Finance is a field related to the management and creation of money. On the other hand, marketing is the field that includes the branding of a service or product to attract new customers. A brief description of the dissertation topics in these two fields is as follows:
1. Loyalty Schemes And Customer Retention: Do They Really Have An Impact?
This first topic relates to the field of marketing and customer retention through loyalty programs specifically. Every business desires that its customers do not leave its brand. So, in order to retent customers, businesses introduce different loyalty programs. Such programs aim at benefitting the customers more and keep them buying products. So, in this dissertation topic, as a researcher, you will study the impact of such programs on customer retention. Explore if there is any relationship. If you do find a relationship, report that in the dissertation.
2. Investigating The Effect Of Sustainability On Taxation Policies- A Case Study Of The UK
Global warming is growing with each passing year. Governments all around the world are utilising their maximum resources to be sustainable and produce green electricity. To achieve this, different countries have introduced different taxation policies. In this particular topic, you will be studying the policies of the UK in this regard. As a researcher, you will be responsible for reporting how many tax cuts the UK Government have introduced to achieve sustainability.
3. Health Finance During The COVID-19. A Study Into The Policies Of The UK
COVID-19 hit the world very hard back in 2019. The World Health Organisation (WHO) asked the countries to take necessary actions to combat the lethal virus. Different countries announced different health budgets and health crisis funds to fight the virus. As a researcher, you can study any country of your choice. However, this topic is strictly related to the health finance of the UK during COVID-19. In this study, you will talk about the financial decisions and expenditures made by the UK Government in the eradication of COVID-19.
4. Impact Of Product Packaging On Sales. A Study Of The UK’s Retail Sector
Product packaging has recently gained significant importance in the retail stores of the UK. The competition in this field is growing with each passing day. In this topic, you, as a researcher, will study the impact of packaging on sales. You will analyse how a product’s colour, shape, and other attributes affect customers’ purchasing decisions. The researcher will also see if there exists any such relationship or if it is merely a perception.
5. Investigating The Role Of Modern Accounting In The Development Of Developing Countries
Finance & accounting are two interrelated and dynamic fields. As stated by the dissertation writing services, accounting methods are changed daily. So, in this topic, the researcher will investigate the impact of using modern accounting systems in developing countries. He will carry out this study to know whether such a relationship exists or not. It is obvious that modern-day accounting is entirely different from the past. So, this study will investigate how modern methods can help uplift developing countries.
6. An Analysis Of The Impact Of Digital Marketing On Businesses Worldwide
It is one of the hot dissertation topics these days. Digital marketing has changed the face of marketing from top to bottom. The traditional marketing methods are now being ruled out with each passing day. The reason is that the companies want to gain a competitive edge over other companies. So, this research will address how digital marketing help companies uplift themselves. What are the different channels that companies use in this context? How does each channel help the businesses earn more? These are the questions that, as a researcher, you will be answering in this dissertation topic.
7. Studying The Role Of Commercial Banks In The Growth Of Economies
Banks foster business opportunities and let people do business by giving them easy loans. It plays a huge role in the growth of economies. The establishment of commercial banks is one of the government’s main tools to achieve economic growth without inflation. The country’s national bank controls the money supply, and commercial banks play their part in its flow. So, in this topic, you will study how these banks impact the economy of a country. Do they really contribute to its growth?
Conclusion
Conclusively, finding dissertation topics in finance and marketing is not easy. Both subject areas are dynamic and changing with the evolution of technology. The above-mentioned topics are exactly according to modern-day requirements. Therefore, you should definitely consider one of these topics for your dissertation. On the other hand, if your desired topic is not listed above, search it on Google and discuss it with your friends.
