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Identifying Entry Strategies Into Developed Markets

The primary aim of the following research study was to identify market entry strategies. Small companies into developed market which will be done through the case of a coffee company operating in Bahrain with regards to venturing in to developed markets. For the purpose of validity the following research UK was selected as the study  as a developed market and carried out a research study to contemplate upon the best market entry modes for a small Coffee Shop from Bahrain, intending to locate in UK. In addition, other relevant aims of the following study were to identify elements/factors that helps a company to enter an already developed market, to identify the challenges faced by the small firms in the coffee industry to start their business in the developed markets and to identify the factors which contribute towards the entry mode selection for small firms in the coffee industry to start their business in the developed markets.

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